Omni A.M.
Acid Peace EP

Think Croydon and a few things come to mind; Kate Moss, punk band The Damned, Crystal Palace football club, Peep Show and of course Dubstep, the now world conquering music genre that will forever be linked to the south London suburb. What you never hear though, is any mention of Tech House, another world conquering music genre. And to be honest we’re a little bit peeved about that. Because if Tech House has a spiritual home it’s Croydon, and that is due mainly to Swag Records and the people that gravitated towards the humble West Croydon record shop and studio.
Swag began in late 1992 and within a year it has positioned itself as the leading store to buy the strange new, stripped down, trippy, driving brand of house music being played at underground parties in and around south east London. On any given day you could walk in and find Terry Francis, Dave Mothersole, Grant Dell or Richard Grey serving behind the counter, Eddie Richards, Colin Dale or Mr C buying records and Matthew B, Gideon Jackson or Affie Yusuf at the helm in the studio upstairs. The building shook night and day with the throbbing, bass heavy grooves and the beat never stopped – or so it seemed. And now all these years later some of those records made in that little room at the top of the old Victorian building that housed the Swag headquarters are finally starting to get the recognition they deserve. Back when those tunes were cut, in the late 90’s and early 00’, pretty much the sole intention was to have something new and exciting to play at parties like Wiggle, Heart & Soul, Whoop Whoop and Kerfuffle